You Can Build A Shaq Out Of Bricks In This City To House All Of The Young Kids Future With Education

As you may or may not know Lu Hefner & Shaquille O'Neil are no stranger to each other. As many might remember or not these two have been in business with each other not just as business but more like family. They had first linked up back in October 2011 at the Original Soupman store located on 55th and 8th ave in New York City where both became endorsed by the company, so i guess you can say there always at the same place at the same time. In recent news these two happened to link up for a second time but now for a more positive cause the kids. Lu Hefner came to the scene to show support for Shaq where he gave props to his hometown of Newark, N.J., in his latest Reebok commercial. The clip mainly focuses on the NBA center with shots of him visiting his old school in Brick City. Redman also makes an appearance later on and plays referee as Shaq plays a game of hoops with a group of students. Hefner came to show his support for Newark along side Jamal Hall (Dynomyte Films) & Principal Mills high school principal of Malcolm X Shabazz High School where it just so happens a mural of of Shaq's likeness is painted on one of the side walls of the high school. The mural stands tall maybe about 20 feet high or more, this masterpiece was painted by Mark Paul Deren more commonly known as MADSTEEZ, an artist and designer based in California. His visual style has attracted clients such as Nike, Inc., Target Corporation, Red Bull, Boost Mobile, Honda, Boosted, Volkswagen, MCA Records, Interscope Records, Stüssy, Evisu, Ben Sherman, Capita Snowboards, Armada Skis, Rusty, Salomon, Lemonade Magazine, Wallin Surfboards, ActivEmpire, ActionSports Group, So Sweet Records, 411VM, Palace 5ive, and Bl!SSS Magazine.As an artist, he has held solo exhibitions in New York City, Los Angeles, and Tokyo. He has had group showings in London, Germany, Seattle, Portland, Vancouver, Calgary and Art Basel, Miami. The Commercial was shot and directed by Dre Films of Rick Ross's Maybach Music Group so it definitely was a movie in the making. The students of the high school were also given Shaq's newest colorway Shaq Attaq Reebok sneakers “Brick City” which is set to release the 26th of this month. “New Jeru stand up,” Shaq boldy states. The baller show solidarity and sheer love for the city that raised them while being surrounding by cheering kids. Hefner shares a great relationship with Shaq and family who were also here at this shoot and keeps contact with them on a regular basis to talk business and just catchup so you never know whats next for the two. Lu Hefner is always a face to remember because he is always at the scene weather its a movie or commercial he looks to make HISTORY. Check out the photos and commercial below and most importantly Stay tune For more!!